“Friends think I’m frivolous and fay … whatever! I get pleasure from buying beautiful lingerie. I feel happy buying several sets at once. Each moment is inimitable. I love life and it loves me!” Design of a logo, reflecting the brand’s essence – “The carefree lifestyle” in the corporate identity. Development of the guideline.

Disco style is an inexhaustible source of inspiration that perfectly suits for the solution of the current task. The disco ball is easily turned into the disco moon, while the typography completes the chosen image. The peculiarity of the logo design is three different typography styles for different logo sizes, starting from clothes labels and ending with the store signboard.