In the beginning of 2008 the DepotWPF company changed its positioning. The essence of the brand was laid down in the following way: “First Russian Branding Company”. The task was to reflect the image of “Russian”, “leading” company avoiding common clichés like a two-headed eagle, a tricolor etc. In addition, the company’s image should be equally understood by foreign and Russian partners. Preserving the logo and the corporate sign in the shape of D-letter with only slight restyling was a must. The new style had to be incorporated with a company slogan.

A garland of stylized traditional Russian pictorial art resembles a coat of arms – a symbol of leadership.