Corporate identity design for the next Red Apple festival. Reflection of the new festival positioning that brings together East and West, Europe and Asia. Arranging all the presentation materials, merchandise and stage decor.

The main image element was a monochromatic apple illustration print, with its edges in the shape of jolly faces, festive mood, recognizable symbols of states and continents participating, and all the other things that the festival is full of. In order to demonstrate the enormous number of objects painted on its borders to the audience, various sides of apple are shown on different models. As a result, the brochures, invitations, flags and representative products, the hosts’ stand design model, scenery, screen cut-ins for contest categories and lots of useful merchandise were made.