Logo, identity and package design for a business souvenir: a toy, consisting of a body stand and a removable latex head. Where else can you take of someone’s head and throw it against the wall without being punished for it? The toy’s clothes and gestures are different for various situations: Santa Clauses are sold like hot cakes in Christmas time and traffic cops – before the Traffic Police Day.

Taking into account enormous occasions for improving your business partner’s mood I decided to avoid the logo specificity and unify the package. As a result, the corporate sign embodies the toy’s flexibility, and any ornament can become a part of the corporate identity if its elements are positioned in a proper way. In addition a unique typography was developed.